The first thing you can do to make a positive first impression on your business is to use a strong logo.
But countless small businesses often miss this opportunity because most of their logos are bad and generic.
Even though by using a strong logo your business will stand out and give a positive impression.
A logo for the entrepreneur can be as important as the name.
Having a strong and unique logo can make you stand out more than your competitors and also give you a favorable first impression.
Here are some of the benefits of logos for entrepreneurs or companies:
As a brand identification
A logo can identify your brand and give consumers the imagination about your business.
Lots of examples of large company logos can represent their company brands such as Apple, McDonald’s, Nike, Adidas, Supreme, etc.
Having a logo that has a brand can provide consumer awareness and unequivocally have strongly promoted their brand.
Provide an overview of the brand personality
A good logo must be able to describe the personality of the business you are running so that it can attract consumers.
A logo that has a bright color is created to project originality and innovation from the company.
You can also create a logo that features cute and friendly cartoon characters so that it can make consumers trust and feel comfortable with your company.
Including a logo on the ad in both online and offline advertising can encourage many people to associate your marketing strategy with a business logo.
In addition, you also distribute promotional products with logos such as t-shirts, pens, mugs, stickers, which can be part of an effective marketing strategy.
Give a positive reputation or image to the business
A well-made and professional logo will give an idea that the business you are running is serious and committed.
Make your business name preferable
Sometimes a business has a name that is difficult to pronounce and remember making it difficult to gain the trust of clients or consumers. But if you have a strong, attractive and convincing logo, of course this will make it easy for them to remember your business.
Distinguish your business from competitors
A good logo can have meaning and can tell how you run your business. Of course this will make you different from your competitors so that your business will stand out more when it comes to dealing with them in marketing. In entrepreneurship, a logo is the main basis for your brand identity that can differentiate from competitors and can influence the visual branding process that will be created.
Here are some tips for creating a logo design for a strong brand identity:
Understand a good logo design
To be able to design an attractive and impressive logo design, you must understand the things that make a good logo.
Therefore you must take the time to learn things related to logo design such as design theory, brand storytelling, etc.
By understanding the basics of logo design, it can help you determine the direction or identity of the message you want to convey in the logo design.
Thinking of the big picture about logo design
The logo is the basis of all the visualization and styling of your business branding.
Therefore, it is very important to design a logo design that is not only good but also can accurately represent your business and the message you want to convey to your target audience.
Therefore you must have a broad overview to design a strong logo.
To make it easier for you to create a broad picture, you can answer the following questions:
- Is this logo design still relevant in the future?
- Is this logo design flexible to be used in various media?
- What impression do I want to give my audience through this logo design?
- Is this logo relevant to the message I want to convey and is it still related to the product?
By answering questions like that when designing a logo design you can do it quickly.
Understand the psychology of color
The choice of color in the logo can greatly affect the acceptance of your logo by the audience or potential customers.
Therefore, you must be able to understand how the use of color can affect your audience, especially in your logo design.
To study the psychology of color, you can search on google.
Choosing the right color in the logo can also present the message you want to convey precisely and encourage someone’s emotional when it comes to your business.
Planning the development process of the logo
When designing and creating a logo for entrepreneurs, an important step that cannot be overlooked is to put in place a logo development plan framework.
It aims to guide you or anyone who will create a logo and build a brand identity.
There are many great frameworks shared on the internet that you can use to build your logo design process.
Ideally development planning should start at the research stage and end with
Hire the right people
At the stage of creating an actual design for making your logo, you have several options.
You can use a professional designer and secondly you can design your own logo if you want to save money.
Or you can also use freelance designers who are widely available on the internet today.
You can use these options according to your abilities, tastes and financial budget.
Pay attention to logo flexibility
The thing to remember in designing a logo is that you have to emphasize flexibility.
The logo design will stick with your business for many years, so the logo must be used with the development of your business.
The logo design must also be used optimally in various media such as letterhead, t-shirts, print advertisements, e-mail digital advertisements and other formats.
To ensure that your logo design is flexible, you can follow these considerations.
- Create a simple logo design.
- Create an evergreen logo while still creating an iconic logo.
- Incorporate iconography into your logo.
Thus the discussion about the benefits of logos for entrepreneurs and how to make an effective logo.