Rapid advances in tech trend, human behavior, and the area of surgery have changed how industry relates and conducts business. The acceleration of digital commerce has caused a massive upheaval in marketing strategies, as well as consumer attitudes. Rapid changes in the business landscape mean creative businesses need to adapt to recent technological trends. Here is an overview of the 4 major technology trends that are impacting business. The following are technology trends that matter for your creative business:
Improved Sound Technology
You can still describe sound technology as emerging technology. As connected homes move from being faded to trending, voice-assisted technology is becoming a constant in applications such as music players, microwaves and ovens, and televisions. This application is generally used in shared spaces such as the living room or kitchen. This voice tech trend, it’s changing how businesses and consumers relate. In a world that continues to be contactless, expect businesses to adopt voice technology faster than ever. All of this will be intertwined with human voice actors, created by creative talent.
Remote is the Future of Work
Office space has grown rapidly, and this change could be permanent. Remote work is not an option for most industries. For the creative industry, this just means one thing more job options. Industries will be more flexible in hiring freelance or contract creative talent globally for their creative projects.
Increased e-Learning and Virtual Training
The learning industry is also facing a radical shift. This applies not only to educational institutions, but e-Learning programs, reliable graduate schools and industrial training programs. Many schools are currently in the process of testing e-Learning systems and recording content. The e-Learning industry’s need for high-quality content creation, design and creation means a boom in creative industry learning jobs. Creative experts with experience in this craft would like to take advantage of this new opportunity.
Content will be Mostly Video Based
The increase in video-guided content is a no brainer. The increase in screen time by consumers means brands will have to familiarize their marketing budgets to fund video-based content strategies. These businesses are customizing their media launches and campaigns to influence consumers where they spend most of their time on their screens. The increase in e-commerce has also accelerated the move to video content campaigns. Creative businesses with experience in creating learning and conversion focused content will want to capitalize on this growing demand. Creative businesses that change their strategy and improve their skills will be ready to take advantage of what new technological trends have to offer.