Advances in technology and the operating environment have changed how companies interact and do business. The acceleration of digital commerce has caused a massive upheaval of marketing strategy and consumer behavior. Rapid changes in business mean that it also requires adaptation to new technological trends. Here are some technology trends for your creative business:
Improved Sound Technology
You can still describe voice technology as an emerging technology. As the connected home moves from being a fad to an established trend, voice-assisted technology is becoming a constant in applications like music players. This application is usually used in a common room such as the living room or kitchen. Voice technology trends can change how businesses and consumers interact. It is hoped that businesses will also be able to adopt voice technology faster than ever.
Future of Work
Office space as we know it is growing rapidly, and these changes may be permanent. Remote work is not an option for most industries. For the creative industries, this only means one thing more work. Companies will be more flexible in hiring creative talent globally.
Increased e-Learning and Virtual Training
Many schools are currently in the process of piloting e-Learning systems and recording content. The e-Learning industry’s need for high-quality content production, design and production means a boom in creative industry education jobs. Creatives with experience and skills can take advantage of these new opportunities.
Content will be mostly Video Based
Increased screen time by consumers means brands must adjust their marketing budgets to fund video-based content strategies. These businesses are customizing their media launches and campaigns to influence consumers where they spend most of their time on screens. The rise of e-commerce is also accelerating the shift to video content campaigns. Creative businesses with experience in creating educational and conversion-focused content will capitalize on this growing demand. Creative businesses that change their strategy and improve their skills will be ready to take advantage of what new technology trends have to offer.