Many changes have occurred in the field of communication. This change occurred as a result of the rapid development of technology into the scope of society supported by the development of science so as to be able to create communication tools that can make it easier for someone to communicate with one another without thinking about space, time, and capacity. Technological developments were created with a positive intention to provide new ways for humans to carry out their activities well. With the development of technology, humans will be very easy to get information, especially the advancement of internet technology. With the internet, a person will find it easier to get information, speed up activities, and provide space for someone to fulfill their daily needs. Since the advent of the internet, it is undeniable that human daily life cannot be separated from the influence of the internet. Activities carried out by humans in this modern era cannot be separated from the influence of the internet because of its function as a tool for helping human difficulties at work, the internet can also help humans solve problems quickly and practically, and provide separate entertainment for the wearer.
In this increasingly sophisticated era, internet technology also creates beautiful innovations such as the emergence of social media applications that have a function as a tool for someone to communicate easily and make a person have wider relationships with other people. Utilization of the internet is increasingly visible when many internet users take advantage of it as a business opportunity, as a place for someone to find many friends outside the scope of their own environment and as a place for someone to exchange ideas on various matters. The use of the internet can be seen from the number of internet cafes.
The development of social media internet can also be seen from the emergence of many social media applications that broadly have the same function. A person can directly communicate with others with the emergence of social media in the community. The emergence of social media has an important role in the life of communicating between human beings. For example, if someone uses social media as a means of business opportunity, a businessman does not need to spend money to pay employees and the profits obtained can be used directly without having to share it with other employees.
For business people who don’t like the office atmosphere and don’t want to rush with time, social media also provides flexible work. Social media that is often used by business people today is Instagram. Instagram is a social media that has a way of working, namely sharing and taking photos and applying digital filters to beautify the photos. Instagram is suitable for realizing the business desires of users because Instagram uses the photo collection feature where Instagramers are more interested in visual displays in the form of images so that the more Instagram users, the more other users who use Instagram as business interests.