The rapid development of technology also affects various aspects of life. One of them is in the field of business or business. There are positive impacts but also negative impacts. There are many types of businesses that are run around the world. There are those who run small-scale businesses, and large-scale ones such as companies. Small businesses use various technologies such as mobile devices such as Android phones or smartphones. Meanwhile, large businesses utilize more sophisticated technology or tools to improve performance in the market economy. Modern technology that is commonly used for business is hardware and software devices that continue to experience rapid and sophisticated development. These changes that continue to move certainly greatly affect community activities, including work and business activities. The following is the effect of technological developments on business
Operating costs
In business, there is no such thing as operational costs. Small-scale business owners can take advantage of technology to reduce the operational costs of the business. Various activities within the company such as recording, accounting, payroll, stock and so on can be managed properly through software tools to automate functions in the back office.
Information becomes more secure
The information in question is sensitive information which in privacy should only be known by certain people. Businesses can take advantage of technology to keep information safer, including for consumers. Now we can see that various software have been designed in a user-friendly manner, so that even customers who are not tech-savvy can take advantage of it.
Improve the communication process
Technology in this case will be very helpful for small entrepreneurs in improving their communication process. For example, the most widely used sophisticated devices are via Email, SMS, Whatsapp, Instagram, twitter, line, applications and many others. These mentioned devices can improve communication to more and more consumers in a relatively short period of time. Using this new technology communication method will enable companies in terms of fulfilling the market economy by sending their messages. Companies will also easily receive more responses or feedback from this electronic communication. The creation of good communication is also not only for consumers but also between employees or workers.
Increase employee productivity
The use of technology such as computers, laptops and business software can generally make it easier for employees to process more information than is done using manual methods. Thus, business owners can reduce the number of human workers in carrying out business functions. So that the company’s expenses will be smaller. In addition, entrepreneurs can also make good developments such as expanding operations with the help of technology. This will be more effective than if you as a business owner only use employees, because as we know technology will provide benefits in the form of better production results.
Expanding the market
Technology enables small businesses to reach new milestones in the form of new economic markets. Instead of only selling services or goods in the scope of local consumers, with technology small businesses can reach regional, national and even international markets. The most commonly used way of expanding the market is the use of retail websites. The website has many advantages, ranging from being accessible non-stop for 24 hours, this makes it easier for consumers to buy goods or services anytime and anywhere. In addition, in terms of advertisements displayed will help in introducing products through web advertisements and banners placed.
The emergence of a new profession
Not many entrepreneurs realize that technology actually creates a lot of new professions or businesses. If you’ve ever heard the term data scientist, digital marketing, content creator, influencer and many others. Before technology developed rapidly as it is today, this field of work was very rare.