A product must have a distinctive logo and characterize its identity. The product logo is different from the company logo. Product logos are always displayed attractively, because this logo is what consumers are interested in.
Creating a logo for products and companies should not be arbitrary. The logo must be iconic, have characteristics that describe the identity of the logo / company. So that when you see the logo, people immediately know and remember. For example, the Pertamina logo which uses 3 arrow shapes in blue, green, and red. These three colors, of course, have their respective philosophies. By just looking at the logo, we immediately know that it is the Pertamina logo.
So, here are 7 innovative logo design trends that can be an idea for those of you who want to make a logo for your own product. Come see!
Responsive and Contextual Logos
Logo designers don’t have to create designs that are aesthetically pleasing, but also have a deep understanding of the different contexts in which they can be applied. One example of contextual design can be seen in the logo design created by Snøhetta
While architecture-inspired designs are nothing new, they are coming back popular in innovative ways. As we move into an increasingly digital world, designers are finding ways to not only capture the appearance of architectural landmarks, but also how to embody the concepts behind a brand’s physical manifestation through their visual interpretations. One example comes from the logo design created by Savvy for the Philip Glass concert at the National Museum of Anthropology, Mexico City. The shape of the logo is taken from the main feature of the building, the “Umbrella Fountain,” designed by Mexican Architect Pedro Ramírez Vasquez.
This feature, in effect, features a circular geometric skylight that allows light to flow around the large engraved pillar. It’s massive and eye-catching – quality refers to a bold, black and white logo.
Fun, Energy, Vibe
Fun always comes first in logo design, fun comes in the form of bright colors and a variety of cute characters. There are many ways to create fun in a logo. Some examples come from the design created by “A Friend Of Mine” for Luxe Waiheke, which contains a fun typographic character, the letter “e” that forms a laugh emoji.
Experimental Typography Techniques
From Old Styles to sans serifs, typography has always been the subject of experimentation – from developing new typographic forms to modifying existing typography. And this year, we should see further experimentation in typography with innovative concepts and new realizations of how existing technologies can be applied to their designs. An example comes from the “HeART” design which scales each circular letterform to create a visual echo shape. This is a new technique in typography, another example of the “Bond” logo design for Heritage, where typography dissolves into abstract shapes and blends into the logo.
Simple Grid and Geometry
The grid has played a role in graphic design since Josef Müller-Brockmann laid the theoretical foundations on this subject in 1981. The grid has the power to describe logic, theory, control and perfection. This means that these trends never end – they just come and go with their time.
Layering and Masking of Patterns and Colors
Layering and masking are techniques that involve the use of patterns in the design. As such, this technique has plenty of room for experimentation in both abstract and conceptual approaches. One example of a masking / layering design is a design by Bedow for photographer Gustav Almestal which overlays various abstract patterns behind the letter “G”. In this example, the letter “G” not only masks the pattern, but also has the philosophical concept of the lens, or eye of a Gustav Almestal.
Simple Typography with Monogram
Before discussing further, you must first know what Monogram is. Monograms are motifs created by overlapping or combining two or more letters to form one symbol. And lately we’ve been looking at simple typography paired with a monogram. Designers honed their skills with classic typography of the past. An example comes from the designer “Marohnić Tomek & Gjoić” who designed a logo related to the early era of Monotype typography. This design when viewed with a careful eye will create a strong logo and monotype and give off an impression of classic simplicity.
So, here are some examples of logo designs that will become a trend in 2018. Some like experimental typography going back to basics. The trend of simple grids and geometry, as well as complex applications and layering of colors and patterns, is likely to be in demand in the future.